Overview

While I worked on building the actual application in Angular, I needed a page to connect with prospective landlords to get their feedback and learn about their pain points. I also wanted to run some small-scale Facebook ads to test how well we could generate leads and what types of landlords would be most receptive to out core value proposition focused on painless rent collection.

My Role

I designed and threw together the landing page in a few weeks. I decided to save time by using a basic pre-built HTML template, but I was committed to putting enough time into the project to ensure that Nooch's brand and personality would be woven into the design.

The site's main purpose is collecting email addresses. So the top section features a prominent call-to-action which reminds landlords that this service is free... "for landlords". I was hesitant at first to focus on the free part, but by specifying it was free for landlords, the implication was that the service wasn't simply a scam; tenants will be the ones who pay. We did get feedback that this turned off some landlords who didn't want to add more fees to their tenants. But those were the exceptions... most landlords didn't bat an eyelash as long as they weren't paying.

For, the rest of the page I wanted to hone in on WHY a landlord would want to give Nooch a shot. The "Key Benefits" section uses a toggle button to showcase the key benefits of using Nooch for both landlords and tenants. The tenant tab shows a beautiful screenshot of the yet-to-actually-be-built rent portion of the Nooch iOS app, but I included it to remind landlords that tenants want to pay from their phone, and we already knew how to do that really well.

Beyond simply listing benfits, the site had to show that Nooch was simple enough for even a middle-aged, part-time landlord who can't stand Twitter and doesn't have a PayPal account to get started easily. The "Ready in 4 Steps" section has large icons and much smaller text so the eye picks up the visual reference before getting bogged down in descriptions. The text uses fragments to keep it conversational, almost like the site is responding to the natural questions a landlord would have as they ponder the idea of switchig to online rent collection.

Visit Landing Page

Overview

Single-page layout website for promoting a brilliant book by a long-time friend of my family's about American fighter pilots in WWII, many of whom died heroically after being captured by the enemy and undergoing brutal torture.

My Role

I used a pre-built template since the author needed the site built ASAP. So I created all the image content by curating dozens of photographs from Ken's research that told the story of the US 5th Air Force's 39th Figher Squadron. I also took the most capitating chunks of the book and incorporated them into the main body of the page with a custom widget that displayed each passage within a scrollable container beneath a montage of categories, at the center of which is a powerful image of a Japanese soldier raising his sword moments before beheading an American POW.

Visit Website